SEO Executive

Full job description

Job Summary:

We are seeking a detail-oriented and results-driven PPC Executive to manage and optimize our paid advertising campaigns across various platforms. The ideal candidate will have a strong understanding of performance marketing, analytics, and ad platforms to drive business growth.

Key Responsibilities:

• Campaign Planning and Execution:
• Plan, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
• Develop ad strategies to meet specific business goals, including lead generation, brand awareness, and revenue growth.
• Keyword Research and Optimization:
• Conduct in-depth keyword research to identify cost-effective and high-performing keywords.
• Continuously refine and expand keyword lists based on campaign performance.
• Ad Copywriting and Creative Coordination:
• Write compelling ad copies and collaborate with the design team for engaging visuals.
• A/B test ad creatives, headlines, and descriptions to improve CTR and conversions.
• Performance Monitoring and Reporting:
• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and Excel.
• Generate detailed reports with actionable insights and present them to stakeholders.
• Budget Management:
• Manage daily and monthly budgets to ensure efficient spending and maximum ROI.
• Adjust bids to optimize ad placements and achieve target KPIs.
• Optimization and Testing:
• Continuously optimize campaigns by adjusting bids, keywords, and targeting strategies.
• Conduct experiments and A/B tests to improve campaign effectiveness.
• Market Research and Competitor Analysis:
• Analyze competitor campaigns and stay updated on industry trends to refine strategies.
• Explore new advertising platforms and opportunities to expand reach.
• Compliance and Quality Assurance:
• Ensure all campaigns comply with platform policies and brand guidelines.
• Perform regular quality checks on campaigns and landing pages.

Required Skills and Qualifications:

• Proven experience in managing PPC campaigns (Google Ads, Bing Ads, or similar platforms).
• Strong analytical skills and proficiency with tools like Google Analytics, SEMrush, and Excel.
• Excellent written and verbal communication skills.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Knowledge of SEO and other digital marketing strategies is a plus.

Preferred Qualifications:

• Certification in Google Ads or other relevant PPC platforms.
• Experience in managing eCommerce or lead-generation campaigns.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits:

• Provident Fund
• Work from home

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Experience:

• Google Ads: 1 year (Required)
• paid: 1 year (Preferred)

Work Location: In person